Indian Fair & Market FAQs

 Q. Do you have a mailing list?

A. If you send us your email address and mailing address, you will receive all our notices.

 Q. How do I get an application?

A. The Artists page on our website has links to both an online application and an application that you can download and print. If you need us to send you a copy, email excomm@heardguild.org or call/text 480-285-6626.

 Q. Why do you need a proof of my tribal enrollment?

A. In order to comply with the Indian Arts and Crafts Act of 1990, the Heard Museum Guild must verify that all applicants comply with the requirements of the Indian Arts and Crafts Board. Please click here for more information.

 Q. Why do you need pictures?

A. We receive up to 900 applications every year but only have room for about 600 artists. We use a blind jurying process–the jurors see only images of your art, not your name or tribe–to ensure that the artists at the Fair are the best from among all the applicants and that their art is consistent with our standards. The pictures are given a numerical ranking, which determines if an artist is accepted, placed on the Wait List, or rejected. The quality of the images you submit is critical: the better the images, the better your chance of being accepted into the Fair. 

 Q. Do I have to send images every year?

A. New images are required every 3 years, and the artwork must have been completed in the last 2 years.

 Q. What do you do with the pictures?

A. The images are transferred to the Heard Museum Library’s American Indian Artists Resource Collection, along with your application. For more information about the collection, click here. We may also choose to use them for educational purposes to promote attendance at the Fair, such as our Prepare for the Fair series.

 Q. I was accepted in the Fair but I can’t pay the booth fee all at once.

A. We will, if necessary, accept partial booth fee payments. Email or call/text us immediately to set up a payment plan. Full payment must be received by January 31.

 Q. If I’m notified that I’m on the Wait List, will you contact me if a space opens up?

A. Yes. We fill openings from the Wait List up until the Friday before the Fair. Please wait until we contact you with an opening. Calling will not improve your chances of obtaining a space.

 Q. My relative/friend was accepted in to the Fair but I’m on the Wait List. Can I share with him?

A. We reserve the right to review the images of your art before we agree. In addition, we have to receive your relative or friend’s confirmation that he agrees to share with you. He can email excomm@heardguild.org or call/text us at 480-285-6626.

 Q. I received a letter that I was rejected. Why? Can I apply again next year?

A. Because of the blind jurying process, we cannot offer specific feedback. We will keep your name in our files and will continue to send you information about future Fairs. One reason for rejection is poor quality images, so it is important that the images you submit are of the best quality you can make them. We encourage you to submit new images in your next application that clearly show your work to its best advantage.

 Q. I might like to demonstrate. What is involved and whom should I contact?

A. On the application is a line to check if you would like to be considered for selection as a demonstrator. If you are under consideration, you will be contacted separately by the Demonstrator Chair. Demonstrators are expected to interact with the public to share the cultural background of their art while demonstrating their artistic process. As all Fair artists, demonstrators must be juried in to the Fair and are allowed to sell their art.

 Q. What if I have to cancel after I’ve paid the booth fee? Can I get a refund?

A. We will refund your booth fee if we receive notice of your cancellation by January 31, and up to 2 weeks before the Fair if we can fill your booth. The $25 application fee and any late fees, however, are non-refundable. You can also choose to donate your booth fee to the Student Art account, which supports the Guild’s annual American Indian Student Art Show & Sale.

 Q. Who is invited to participate in the Fair?

A. All award winners from the previous year, all past Fair Featured Artists, and artists who have a special relationship with the Heard Museum are invited. Invited artists do not have to be juried in to the Fair, but must pay the application fee and booth fee.

 Q. Is it OK to bring my family?

A. Of course. Your Booth Admission Ticket, name badge, and two wristbands for assistant allows an artist and immediate family members entrance on Saturday and Sunday. Small children are welcome, but keep in mind the amount of space in your booth, especially in the tents. And please keep an eye on your children in consideration of other artists and your customers.

Q. Are there rules about what I can sell?

A. We have regulations and policies for selling work at the Fair.  In addition, artists may only sell art in the classifications that they were juried in to. Artists must also comply with the Indian Arts and Crafts Act of 1990 with respect to labeling and sales.

Q. Do I have to charge my customers tax?

A. Yes. The State of Arizona requires that you obtain appropriate licensing before selling at the Fair. It is your responsibility to acquire these licenses. We have more information on our website, including a link to download the form.

Q. My child is a budding artist. Can she sell her work in my booth?

A. Youth Artists 17 years old and under whose relatives have been accepted in the Fair may sell their work in their relatives’ booth and enter Juried Competition. They must fill out a separate Youth Artist application, but there is no application fee and no additional booth fee for youths. They must also submit proof of tribal enrollment and they must be present at the Fair.

 Q. How do I enter the Juried Competition?

A. Deliver the art you want to enter in Juried Competition to the Museum on the Thursday before the Fair. For more information, including judging standards, click here.

 Q. What do the application and booth fees cover?  My customers have complained about the high admission fee to the Fair. Why do you charge admission?

A. The artists’ application and booth fees cover the cost of putting on the Fair, such as advertising and marketing, tent rental, security, and signage. The Guild volunteers provide most of the labor, but there are administrative costs, which the fees cover.  Money raised from admissions, Silent Auction, drawings, merchandise, and donations covers the cost of everything else, including Juried Competition awards, cultural performances, and a modest donation to the Museum. The admission fee of $20 also includes admission to the Museum, an $18 value.

 Q. What’s the difference between the Heard Museum and the Heard Museum Guild?

A. The Museum was founded in 1929, and the Guild began in 1956 as the volunteer arm of the Museum. It is an integral part of the Museum but is governed independently. The Guild is in charge of the Fair in partnership with the Museum. Without the Guild volunteers’ time and Museum support there would be no Fair.